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Logo Design Interview
Brand Personality & Style
Full Name
Company Name
Email
What makes your business, brand, or project unique?
In a few words, how would you describe your business or services in one line?
What is the typical economic profile of your target audience?
Budget-conscious
Middle-income
Upper-middle income
High-income / Luxury market
Mixed / Broad range
Not sure yet
Other:
Who is your ideal customer or target audience?
Families
Students
Professionals
Small Business Owners
Corporate Clients
Tech-savvy Users
Local Community
International Clients
Online Shoppers
Eco-conscious Consumers
Creative Professionals
General Public
Other:
Which words best describe your brand’s personality? Instructions: Select all that apply.
Vibrant
Cultural
Authentic
Colorful
Artisanal
Passionate
Historic
Spiritual
Symbolic
Folk-inspired
Contemporary
Traditional
Inclusive
Warm
Expressive
Rooted
Celebratory
Refined
Dynamic
Textural
Organic
Innovative
Narrative
Eclectic
Timeless
What type of logo do you prefer?
Wordmark (Text only, like Google)
Lettermark (Initials, like HBO)
Icon or Symbol (like Apple)
Combination (Text + Symbol, like Adidas)
Emblem (like Starbucks)
I’m not sure yet
Do you have a specific style in mind?
Minimalist
Modern
Vintage/Retro
Bold and Colorful
Elegant and Classic
Hand-drawn or Organic
Not Sure Yet
Do you have any color preferences or existing brand colors?
Are there any colors or styles you’d like us to avoid?
Do you have specific symbols, icons, or imagery in mind?
Are there any logos you like? What do you like about them?
Do you have any documents that describe your company’s mission, vision, or values? (If yes, please attach them.)
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